Many companies charge set fees for services they perform. In order to set these fees they must predetermine a set of services. Their thinking goes something like “For X you get Y”, or “For 2X we will do 2Y”, or “For 3X…” you get the point. Just as there no two people or companies alike, no two campaigns are alike. “2Y” may not be what your company needs!

This is why SERP Solutions has chosen to bill hourly on a cost plus basis! We can do the work necessary to get targeted traffic to your site and do it with your budget in mind. We charge an hourly fee ($60.00). We are confident of our ability and efficiency and we can assure you that you will get your money's worth. (We charge $85.00/hour if dispensing advice so that you may do the work yourself, but most of our clients opt to have us do it.) We recommend you set a minimum monthly budget of $500.00.

For your company to succeed on the Internet, we must do the right things in the right order:

• Site Review: First we need to determine what shape your web site is in and devise a plan of action which will gain the fastest results. Our Fast Blast Promotion Service is designed to do just this. You can get the particulars from the web site but this service provides us with necessary Keyword Research, Site Structure and Architecture Analysis, and Web Copy Analysis. Set fee $750.00


• Site Optimization: We will optimize as many different pages for as many different keywords as possible, making sure that the keywords appear in the right elements on your pages and that search engines can parse your pages without problems. Your website architecture may also need to be redesigned to contain your keywords and all pages of your website should be linked in a meaningful way so that search engines can categorize your web pages.


• Website Submission: After your site is tested and ready to go, we will use a combination of software and manual submission techniques to submit your website and individual pages to over 50 search engines, including Google, Yahoo!, MSN, and Ask.com.


• Link Building: When all other elements are in place, we can start to get backlinks for your website. The backlinks will target the same keywords as your on-page optimization. We use all the different types of links available to us on the web; authority links, directory links, reciprocal links, one way links, press release links, article links, RSS / Blog aggregated links, links from theme based websites and social media book marking. There are a few paid directory submissions that can improve your rankings in the free listings. They include Yahoo! ($299/ year), Business.com ($299/year) and Best of the Web (One-time fee of $249.95). There are also article and press release sites that charge a fee to post on their pages. We do not pad these costs, we pass them directly on to you.


• Social Networking: Your social media strategy needs to be more sophisticated than simply starting a Twitter page and posting your company’s latest specials. Social media and SEO marketing programs can strengthen each other. It is important to use your social profiles as a way to attract attention by making sure that the right keywords are highlighted within them so that a user searching for your brand, business or industry will see your profile in the results. We can work with you in building your community and maintaining your posts at our normal hourly rates. Building pages and profiles may cost extra.


• Web Analytics: Google Analytics Installation FREE. We will set up your Google Analytics account and install the necessary tracking codes for free. You will be able to view reports and enjoy the features that Google Analytics provides when we are done. Of course if you do need a little help in advanced Google Analytics tracking, we consult for a fee.


• Advanced Web Analytics Consulting: Most business owners will want to understand more on how their websites perform and its visitors behavior. A basic set up of web analytics will not suffice. Some examples where we can help:
  • How many users visit your site, how many of them return and how often;
  • How users navigate through your site;
  • Where in the "conversion funnel" or purchasing process visitors get stuck and leave;
  • How your various marketing campaigns, such as banner ads and keyword buys, are performed from click
    through to checkout;
  • What content your visitors look for and whether they find it;
  • What form fields drive people away rather than bring them in.
  
  Our Live Traffic Analysis uses on-page tracking code to create a customized set of reports for your site from over 100 reports with more than 150 variables. Our reports will help you understand your visitors, evaluate the commercial efficiency of your site and help make sure you are not wasting SEO dollars. Pricing starts at $75.00 p/mo


• Pay-Per-Click (PPC) Campaigns: We believe that while Pay Per Click campaigns may be necessary to get you immediate traffic – it may not be necessary to maintain an expensive PPC campaign indefinitely. Search patterns reveal that 4 out of 5 search engine users never click on PPC results. It is entirely possible that you can acquire enough organic traffic to keep you at an adequate level in the search engines. We charge an initial set-up fee of $500.00 and a monthly maintenance charge of 20% of your monthly PPC account. You can set a monthly cap. We suggest at least $500.00. Each campaign requires a minimum commitment of 3 months.


• Display Ad Network Campaign Management: Setting up and managing your banner ad campaigns throughout your selected networks or sites (e.g. Facebook, YouTube, etc.) can be included. In-depth reports are provided on a monthly basis including placement analysis, ROI reports, etc. If you would require creative / production services, please refer to Banner Production below. A one-time start up fee of $500.00 together with a monthly management fee of 20% of your total monthly budget is applicable. Each campaign requires a minimum commitment of 3 months.


• Banner Production: We do provide the additional service to our clients who need help in the creative department. We work closely with our partners in producing the artwork that meets your requirements. This would include from conceptualization all the way to production of your static, animated or flash banners. From $300


• Video and Feeds: Feeds have also become a valuable tool in the new SEO landscape. This includes RSS feeds with the latest company news, press releases, blog posts or social media updates. It can also include product feeds — another reason why it’s important that your products and shopping carts can be easily indexed by search engines. A relatively new concept is video SEO. Since acquiring YouTube, Google presents many video results in regular searches, often on the first page. Applying SEO concepts to videos can not only increase their placement in various searches but also improve the overall ranking of an entire website. Check with us for pricing.

Pricing can be based on a particular set or combination of services. Monthly statements will be issued showing the work accomplished and the fees paid. We suggest a monthly budgeted amount of $500.00 and a minimum commitment of (6) six months.

Properly done, Inbound Marketing requires that we take advantage of all the various lines of communication that are available on the internet today and leverage each one so that you get the best possible result. That result equals getting high quality traffic visiting your site and performing some desired action. That action may be signing up for a newsletter or purchasing a product or getting a customer into your store so that you can complete a sale!

Click the here or on Contact Us link above to get started right away.

SERP Solutions is an Atlanta GA based company. Let us help you be where your customers are looking -  your competition already is!